International Luxury Consumer Brand – Commercial Manager

Key responsibilities

• Enhance operating profit margin and monitor sell-out performance to achieve business goals and maintain a leading market position among niche brands.
• Develop marketing blueprint and calendar plan which supports all channels including retail and e-commerce.
• Ensure adherence to company policies, brand image, and installation of new POS following merchandising standards.
• Negotiate with trade partners and seek new business opportunities by expanding the portfolio and developing a strong distribution network aligned with brand philosophy.
• Recruit and manage high-performing field teams in stores, delegating responsibilities and implementing standardized operating procedures to drive maximum performance.
• Provide comprehensive staff training to maintain and elevate customer service excellence.
• Develop counter commission and beauty advisor incentive schemes to meet KPIs.
• Collaborate closely with the regional marketing team to plan and execute marketing activities effectively.
• Manage P&L, order management, sell-in and sell-out forecasts, and stock analysis for current and potential point-of-sales in the area.
• Generate weekly and monthly reports on sell-out performance, marketing activities, market trends, and competitor analysis to identify growth opportunities.
• Foster efficient collaboration with cross-functional teams from different departments.