Senior Programmatic Executive

Key responsibilities

• Reporting into the Senior Manager of Programmatic the candidate will work closely with the programmatic team based in the Singapore/Jakarta/India office but will be fully responsible for supporting our global offices in driving programmatic growth in the region.
• Day-to-day, the candidate will work alongside Fynd/MCSP account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance and make campaign changes as required. Help not only plan campaigns but activate/optimize campaigns on DSP platforms.
• The candidate should expect to spend 70% of their time on campaign management and 20% contributing to campaign plans and client meetings/QBR support.
• Develop display programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups.
• Assist account teams in packaging campaign reporting and insights in a client-friendly digestible manner.
• Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, activation, and on-going optimization. With weekly, monthly and QBR insights and always looking to educate and grow account.
• Keep up to date with changes within the programmatic space and relay this in monthly updates within the programmatic team meetings.
• Identify significant trends and areas of opportunity for campaign expansion. Work with account teams to recommend innovative ideas to clients.
• Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features.
• Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts.
• Support with programmatic elements of new business pitches, including creating presentation decks and speaking to overarching strategies.
• A vast insight into the world of digital marketing and in-depth knowledge across search and social advertising.
• Experience working on regional projects across client verticals.
• Experience working on digital advertising campaigns for large, global brands.