Marketing Manager (Lifestyle Fashion Brand)

Key responsibilities

• Develop and implement retail marketing strategies to achieve sales targets and enhance brand presence.
• Design and execute promotional campaigns, including in-store events, digital marketing, and social media initiatives.
• Conduct market research to identify trends, consumer preferences, and competitive landscape, providing insights to inform marketing strategies.
• Work closely with cross-functional teams, including sales, product development, and visual merchandising, to ensure cohesive brand messaging.
• Monitor and analyze campaign performance metrics, providing regular reports and recommendations for optimization.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
• Enhance brand positioning through innovative marketing techniques that resonate with target audiences.