Digital Strategy & Product Innovation Manager

Key responsibilities

• Design and lead holistic digital marketing strategies across web, mobile, and social platforms to enhance brand visibility, grow digital traffic, and convert online sales.
• Drive online revenue growth through new digital channels, optimizing direct booking capabilities and e-commerce offerings.
• Lead the innovation, development, and lifecycle management of digital products, identifying customer needs, building business cases, and executing market launches.
• Collaborate closely with Sales, Operations, and Technology teams to ensure alignment between commercial goals and digital activations.
• Oversee continuous improvements to the website and digital platforms, ensuring a seamless user journey, high conversion rates, and CRM integration.
• Monitor customer behavior, analyze market data, and identify strategic opportunities for new services, bundles, or digital touchpoints.
• Lead and mentor a cross-functional digital and marketing team, providing guidance, coaching, and performance oversight.
• Report key metrics, campaign outcomes, and product performance insights to senior stakeholders, with actionable recommendations for optimization.