(Assistant) Marketing Manager – Pharma / OTC

Key responsibilities

• Develop and execute marketing strategies for assigned product groups, managing brand identity and integrated campaigns to achieve sales, profit, and market share goals.
• Create marketing materials and conduct training sessions to empower the sales team.
• Support sales target achievement, monitor performance, and ensure effective execution of marketing initiatives.
• Identify and engage Key Opinion Leaders (KOLs) to strengthen brand credibility and visibility.
• Evaluate new product potential, conduct market assessments, and prioritize launches based on data-driven insights.
• Assess new product opportunities through market research and data analysis, prioritizing launches based on strategic fit

• Lead new product launch planning, including positioning, messaging, and go-to-market execution.
• Stay abreast of industry trends, competitor activities, and market dynamics to provide actionable insights.
• Represent the company at conferences, and industry events to enhance brand presence.
• Build and maintain strong relationships with business partners, ensuring compliance with internal policies and regulatory standards.