Assistant Brand Manager, FMCG

Key responsibilities

• Support the end-to-end NPD process, from ideation to commercialization, ensuring timely and successful launches.
• Conduct market research, consumer insights analysis, and competitive benchmarking to identify trends and opportunities.
• Assist in developing product concepts, positioning, and unique selling propositions.
• Collaborate with R&D, packaging design, and supply chain teams to translate consumer needs into viable products.
• Developing go-to-market strategies, including pricing, promotion, and distribution plans.
• Support the creation of marketing collaterals, digital content, and sales tools for product launches.
• Monitor post-launch performance and recommend optimization strategies.