Sr Product Manager/ Marketing Manager – Pharma

Key responsibilities

• Develop and execute marketing strategies for assigned product groups, managing brand identity and integrated campaigns to achieve sales, profit, and market share goals.
• Plan, produce and optimise multimedia and digital campaigns (social, search, email, video, webinars, eDetailing) to maximise reach and engagement across HCP and channel segments.
• Support sales target achievement, monitor performance, and ensure effective execution of marketing initiatives.
• Use data analytics and market insight (segmentation, channel performance, ROI, promotional effectiveness) to prioritise opportunities and refine strategies
• Manage campaign performance tracking, reporting and optimisation using digital analytics and CRM data.
• Identify and engage Key Opinion Leaders (KOLs) to strengthen brand credibility and visibility
• Assess new product opportunities through market research and data analysis, prioritizing launches based on strategic fit
• Stay abreast of industry trends, competitor activities, and market dynamics to provide actionable insights
• Represent the company at conferences, and industry events to enhance brand presence
• Build and maintain strong relationships with business partners, ensuring compliance with internal policies and regulatory standards