Global Product Owner – Marketing Automation

Key responsibilities

• Guide and shape the marketing automation program comprising building core database marketing infrastructure, marketing automation platform, Real time interaction management, decisioning management and cross channel orchestration capabilities with deep analytical insights
• Knowledge of Salesforce Marketing cloud is an imperative for this role as well as the following being the core component of knowledge for the role – Identify customer journey use cases, set up complex campaigns, automation rules, notifications, alerts, etc
• The role will also require integration of this platform with other platforms, hence working knowledge of Pega Marketing,etc is useful for this role
• Most importantly, this role requires someone to be a subject matter expert and provide guidance on the use of Salesforce Marketing cloud and other MarTech stacks.