Marketing Lead

Key responsibilities

• Formulate and implement strategic marketing initiatives across functions including performance marketing, growth and optimisation, events, social media marketing, product marketing, partnerships and campaigns in a data driven approach
• Identify strategic brand building activities, lead generation and nurturing to build a pipeline, as well as quick-wins to achieve targets – with a focus on the B2B segment
• Maintain relationships with new and existing partners, including developing compelling pitches, commercial negotiation and implementation of mutually beneficial marketing activities.
• Partner with regional marketing team and cross functional teams such as sales, product, operations, compliance, bizops, etc to seamlessly execute the company’s vision.