Head of PR & Communications

Key responsibilities

• Set the strategic direction for all communications
• Be the internal expert and go-to person for advice and support on PR activities
• Brand Management – creating company brand awareness with appropriate strategies to increase the visibility of PR programs within the organization and to key stakeholders/Investors.
• Ensure the Brand Manifesto and style guide is a live document, being shared with stakeholders and brought to life in the organization
• Oversee the creation of the business’s digital and non-digital content ensuring that it is consistent with the brand e.g. website, newsletters, blogs, social media influencers, annual reports, and other marketing collateral materials, etc.
• Manage the PR and Communications budget
• Research and identify emerging issues that may impact on the business.
• Involvement in strategic direction for new product launches and positioning
• Act as the business spokesperson / point of contact in conventional media interactions e.g. newspaper interviews, ensuring a positive portrayal of the business at all times.
• Brief internal spokespeople and source/provide media training to ensure they are better skilled to respond to media opportunities at a local and international level
• Manage press relationships to ensure the coverage of the business programs, events, public announcements, among other projects.
• Corporate Communications – plan and implement effective internal & external communication strategies to communicate company / brand values to employees, customers & stakeholders.
• Manage the team and department of approximately 20 staff – setting the SOPs and KPIs, motivate, give direction, manage performance, hiring, training, retention, and development
• Work with the HR department and management team to ensure that staff are effective brand ambassadors