Regional CRM Manager (Digital / APP)

Key responsibilities

• Taking the lead to help onboarding, engaging, upselling user via data-driven approach which align with customer mindsets and behaviors.
• Developing digital strategy to drive campaigns and other growth initiatives from end-to-end through user segmentation, design experiments, result analysis, project prioritization which in line with digital customer lifecycle.
• Defining measurable metrics and KPIs to measure performance and develop A/B and multivariate tests to fine-tune workflows and formulate actionable insights.
• Collaborating with different teams (Product, Data, Marketing) across regions on product innovation and data enhancement