int(6200)
Hong Kong

Digital CRM Analytics Manager

Our client is a tech/ media company who is growing their presence in the region and is searching for Regional Digital CRM Analytics Manager to join their regional digital business team.

Please contact Winky Cheung or email your cv directly in word format with job reference number JO0000004764 to hkcareers@theedgepartnership.com

 Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days, we regret to inform you that your application for this position was unsuccessful.

Apply for this Job

Key responsibilities

  • Taking the lead to help onboarding, engaging, upselling user via data-driven approach which align with customer mindsets and behaviors.
  • Developing digital strategy to drive campaigns and other growth initiatives from end-to-end through user segmentation, design experiments, result analysis, project prioritization which in line with digital customer lifecycle.
  • Defining measurable metrics and KPIs to measure performance and develop A/B and multivariate tests to fine-tune work flows and formulate actionable insights.
  • Collaborating with different teams (Product, Data, Marketing) across regions on product innovation and data enhancement.

Role requirements

  • At least 6 years solid experience in digital data driven CRM, retention, or loyalty management under advance digital context.
  • Hands on experience about APP event and data structure and familiar with marketing automation tools (Braze, Clevertap, Emarsys, Salesforce) and working knowledge of MI Tools and SQL.
  • Advance skillset in data analytics, user segmentation, customer lifecycle management, modeling, and hypothesis testing.
  • Experience with the execution of eDM, push notifications, in-app message, and SMS.
  • Superb English skills with excellent interpersonal, communication and presentation skills.

Apply for this Job

Digital CRM Analytics Manager

Hong Kong

    Submit Application

    Related Jobs

    Philippines

    Head of Marketing Services

    Learn More
    Hong Kong

    APAC Events Marketing Manager – Renowned Global Luxury Brand

    Learn More
    Hong Kong, Hong Kong

    Product Manager – FMCG

    Learn More
    Malaysia

    Account Director

    Learn More