Marketing Director

Key responsibilities

• Driving the strategic marketing direction in both B2C and B2B segments and propositions in the local market
• Developing the 360 marketing plan, from brand, content, social, CRM to digital in alignment with the business objectives of the local market.
• Providing inputs to the strategic programs, championing the needs of the customer journey, from brand awareness, loyalty to conversions in local market and consumers
• Localizing and adapting the regional strategic directions to suit the local needs
• Leading and overseeing the country marketing operation and driving achievement of business performance metrics
• Drive creation and execution of local insights-driven programs; i.e, segment plans, social media management, PR programs and test-and-learn projects
• Proactively evaluate and understand market needs vis a vis products and services offered, ensuring that offerings are competitive and ahead of industry requirements, to provide amazing service resulting in customer loyalty
• Build and drive a team of motivated individuals who are committed towards organizational purpose and goals, infusing in them the values and culture of the company
• Ensure smooth teamwork between local teams, regional counterparts and inter-unit partners, creating a culture of collaboration and excellence in the process
• Responsible for marketing budget planning, execution and control
• The role will report to the Regional Marketing Director with dotted line reporting relationship to the Country Manager. He/She will also work closely with many parts of the organization.