Senior Digital Manager

Key responsibilities

• Assist in the proposal & day-to-day implementation of on-going process enhancements to ensure smooth digital marketing operations within the agency and on behalf of clients.
• Manage and train a team of digital marketing experts encompassing various digital marketing & communication disciplines to enhance service offerings to clients and ensure smooth operational efficiency.
• Contribute to the development and implementation of digital ‘evangelization’ initiatives within the agency – such as best practices, case studies, digital sharing, etc.
• Research competition, investigate benchmarks and provide suggestions for improvement for the agency’s digital capability expansion.
• Execute across the board potentially award-winning campaigns, which have demonstrated best use of digital, creativity and marketing effectiveness.
• Ensure that content planning utilizes and leads to new ventures into digital platforms that may optimize the agency’s efficiencies and to promote new ways of business operations.
• To take a senior role on current accounts to coordinate and execute digital marketing communications in partnership with the Creative, Digital, Brand Planning and Brand Management team.
• Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Implement and assist in development of the digital marketing strategy for clients with clear measurements of KPIs and ROI, in the capacity as the senior digital marketing coordinator for the clients’ brands.
• Manage, execute, and optimize performance of the client’s digital marketing channels.
• Monitor external environment and highlight key issues/crises and to inform the client of implications and potential actions required.
• Maintain social contact with day-today client personnel with regular updates on-going account, digital & social media management.
• Establish and maintain a role as competent digital comms resource to client and internal teams.
• Assist the digital strategy lead in development of new business proposals and pitches.
• To initiate execution coordination of new digital business growth
• Work with the digital strategy lead & brand integration director to engage with the client and offer appropriate consultation (when necessary) according to their business needs
• To maintain an active role in engaging internal teams and efficiently utilize the various agency capabilities into competent offerings that are relevant to clients ’business needs