Activation Manager

Key responsibilities

• Manage and develop the Digital & BTL for Regional and SEA market specific activities.
• Work with internal and external stakeholders to ensure activities are consistent and aligned with branding and business goals.
• Liaise with agencies and third-party partners where required to deliver comms.
• Ensure messaging is consistent and brand guidelines are strictly adhered to.
• Manage the procuring, contract negotiations and bidding for vendors to work with.
• Conception and planning of digital marketing campaigns, for search, CRM, social media, and display advertising.
• Oversee social media presence across all channels.
• Develop a website traffic plan and ensure goals are reached therein.
• Create, maintain, and implement digital marketing and editorial calendars.
• Management of analytical tools such as Google Analytics.
• Measure the performance of all digital marketing campaigns.
• Develop & manage a comprehensive CRM program.
• Drive content creation and copywriting for digital and offline channels.
• Ensure you are on top of the latest trends in digital marketing and, where necessary, introduce these trends to the business.
• Organize events to create local engagement.
• Identify sponsorship opportunities and make them come to live.
• Build a panel of influencers and establish a close working relationship.
• Own the company’s CSR platform driving charity partnerships.
• Develop and deliver your own initiatives.