Media Planning Director

Key responsibilities

• Establish a partner-relationship with clients by being involved in the business environment.
• Provide business solutions through media approaches for assigned brands.
• Overall account stewardship to ensure communication strategy and implementation are in sync towards clients’ business direction.
• Undertake key initiatives/business solutions in tandem with clients’ goals, business objectives and priorities.
• Manage clients’ requests appropriately
• Take ownership for assigned brands.
• Leverage good relationships with senior business partners
• Conduct professional briefings to business partners on innovations and ensure alignment to clients’ objectives.
• Ensure best value from all negotiations across media owners and campaigns.
• Guide and troubleshoot for Managers on applications usage.
• Display competency in using advanced functions in each tool.
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Identify opportunities for organic growth of the business
• Assist the team members to reconcile all media payment variances of assigned brands.
• Accurate business forecast of assigned accounts.
• Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.
• Evaluate the strategic implications of media/ industry/brand developments and identify opportunities
• Optimize the given investment or allocate appropriate investments by medium/brands.
• Provide investment consultation to client on appropriate budget to meet the desired objectives.
• Lead/participate in pitches.
• Drive awards submission.
• Identify new business opportunities.
• Demonstrate responsible hiring of talents (e.g., fair employment practice) and ability to manage termination well with due diligence.