Senior Media Planning Manager

Key responsibilities

• Establish a partner-relationship with clients by being involved in the business environment.
• Provide business solutions through media approaches for assigned brands.
• Manage clients’ requests appropriately
• Take ownership for assigned brands.
• Leverage good relationships with business partners, hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement.
• Conduct professional briefings to business partners on innovations and ensure alignment to clients’ objectives.
• Ensure best value from all negotiations across media owners and campaigns.
• Proficient in all syndicated and proprietary media applications.
• Display competency in using advanced functions in each tool.
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Proficient in using agency’s planning approach.
• Assist the team members to reconcile all media payment variances of assigned brands.
• Good understanding and forecast on media/ industry/brand development & implications to the businesses.
• Evaluate the strategic implications of media/ industry/brand developments.
• Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns.
• Ensure your reporting lines are well trained on media industry tools, agency proprietary methods and apps.
• Provide investment consultation to client on appropriate budget to meet the desired objectives
• Supervise on cost management for brand across medium used.