Senior Media Planner

Key responsibilities

• Analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs.
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
• Work closely with account, creative, consumer insights and other senior media partners.
• The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers.
• Develop multi-media media plans
• Present plans to the client brand group, with assistance where necessary of more Sr. media team.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• A firm understanding of marketing objectives and strategies, the consumer – product relationship, creative strategy, and consumer – media relationship.
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives.
• Utilization and knowledge of syndicated media, research, and other data resources
• Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans.
• Good understanding of client’s business and competitive landscape.
• Engaged in optimization of online campaigns.