Hong Kong

Head of Brand & Marketing Insights (Financial Services)

Our client is a reputable global bank currently looking to hire an experienced leader for Head of Brand & Marketing Insights. The role focuses on leading the marketing efficiency and insights strategy across multiple markets.

As Head of Brand & Marketing Insights, you will support marketing leadership teams and the organization, to drive measurement and insights that support the business goals.

Please contact Nav Gill or email your cv directly in word format to hkcareers@theedgepartnership.com.

Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days we regret to inform you that your application for this position was unsuccessful.

Apply for this Job

Key responsibilities

Play a pivotal role in managing marketing efficiency efforts supporting various marketing teams and senior stakeholders with the goal of driving business outcomes.
Work closely with the wider Marketing stakeholders to prioritize analytics requirements, with a focus on maximizing commercial insight and business performance.
Devise analytic & measurement tools in order to translate results into actionable insights to improve marketing initiatives.
Drive marketing efficiency through compelling data-driven insights, test-and-learn methodology, post-campaigns reviews and continuous collaborations with marketing heads across teams.
Tweak strategies and budgets on marketing initiatives to maximize ROI.

Role requirements

Bachelor’s degree or above ideally in STEM subjects.
10+ years of experience in marketing analytics preferably in financial services and wealth management.
Strong stakeholder management skills and experience working with global teams.
Data-driven – able to define, measure, and manage quantifiable metrics and outcomes and lead a team towards them.
Strong communication skills, to effectively influence teams and strategy.

Hong Kong

Head of Brand & Marketing Insights (Financial Services)

Key responsibilities

Role requirements

Apply for this Job

Head of Brand & Marketing Insights (Financial Services)

Hong Kong

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