Head of Brand & Marketing Insights (Financial Services)

Key responsibilities

• Play a pivotal role in managing marketing efficiency efforts supporting various marketing teams and senior stakeholders with the goal of driving business outcomes.
• Work closely with the wider Marketing stakeholders to prioritize analytics requirements, with a focus on maximizing commercial insight and business performance.
• Devise analytic & measurement tools in order to translate results into actionable insights to improve marketing initiatives.
• Drive marketing efficiency through compelling data-driven insights, test-and-learn methodology, post-campaigns reviews and continuous collaborations with marketing heads across teams.
• Tweak strategies and budgets on marketing initiatives to maximize ROI.