Brand Marketing Lead

Key responsibilities

• Own the strategy & execution of marketing campaigns and programmes across digital banking.
• Manage marketing budgets and ensure resources are deployed effectively to achieve strategic objectives.
• Develop and execute strategies to drive acquisition at scale across Performance, SEO/Organic and other global channels, managing domain specialists and agencies.
• Work closely with the digital sales team to ensure commercial targets are met and ensure their insights are incorporated into the campaigns.
• Track and monitor campaign performance, metrics, and ROI to identify the most effective marketing channels; incorporating insights and recommendations to drive continuous improvement.