Group Business Director

Key responsibilities

• The Group Business Director are an experienced client team who lead the business relationship globally and regionally and locally. You responsible for global strategy and regional leadership out of Malaysia on existing and new business. As GBD you are responsible for the key day to day delivery of this, as well as promoting best practice and driving creative innovation with our local teams.
• Global and Regional Management
  • Lead, participate and transition global/regional/local pitches for new business alongside the Malaysia leadership team.
  • Expert at facilitation of global and regional client management and network relationships on current and new accounts.
  • Develop strong internal relationships with key stakeholders across the network (Global and Regional) to ensure delivery of our partnership with clients in markets, working closely with the APAC leadership team to do so.
  • Upskilling and adoption and product through up/cross selling to drive growth for business (planning, data, reporting and media products).
• Being a Trusted Client Advisory
  • Work closely with Managing Director in building rapport & trust for senior relations with clients.
  • Lead the client relationships on assigned accounts and ensuring you are spearheading the development and growth of current team members on the account to meet client needs.
  • Lead across the senior client’s media communication requirements establish client business needs and work with digital SBU’s to deliver solutions. High-level understanding of how these digital products offer benefit to the client and lead the adoption of these products from inception to completion.
  • Regularly demonstrate your ability to converse with senior clients on day-to-day activity (including digital) and how it is performing for their business. You should know the basics about the digital work that your clients are doing and be able to have a topline conversation about results and how it may have impacted their business.
• Communications and Media Strategy Savviness
  • Guide on the involvement of insights & creative communications solutions for key briefs on your client’s business.
  • Contribution to and help leadership of planning workshops & ideas generation session.
  • Understand and deploy the core comms strategy product, OMNI Studio and become an expert on the tool to deploy across all clients during the integrated media planning process.
• Day to Day Implementation and Operations
  • Day to day management of all delivery partners to ensure brief is delivered / bought to plan, within appropriate criteria (budget, target).
  • Motivate Account Managers to create innovative and accurate plans based on agreed strategic direction and ensure flawless execution and brilliant basics in media.
  • Upkeep, and timely delivery of all relevant reporting systems and templates (include media plans, contact reports, status reports).
  • Ensuring client satisfaction on digital delivery.
  • Management of post campaign reporting that quantifies the value of the media strategy.
  • Supervision of the collation of competitive data in agreed formats required.
• Client Profitability Acumen
  • Responsibility for leading fee arrangements within your client group.
  • Work with business teams to sell-through appropriate digital, data, tech solutions to client business.
  • Productive application of team resources to deliver required margins, and bonus where applicable.
  • Work with Head of Strategy to drive new business revenues either via new product developments or in new business pitches.
  • Responsible to drive increase of digital revenue.
  • Leading business team and the digital specialist relationships (internal & external).
  • Development of digital direction for key clients.
  • Upscale skillset in digital across key pillars of digital – performance marketing, social, programmatic, e-commerce, marketing tech, analytics, and data programming.
  • Work closely with strategy and trading communities to ensure proper digital executions.
  • Effective working relationships with other agency personnel.