Head of Marketing

Key responsibilities

• Lead, structure and manage the marketing department.
• Manage and execute A&P Budget.
• Develop and manage the company’s brand strategy, through analysis of overall brand position, competitor research, and consumer deep dive.
• Shape and manage the company’s digital communications strategy, identify current digital marketing strengths and weaknesses.
• Plan and manage client’s digital marketing activities including the following SEO/SEM, email marketing, social media, digital advertising, and influencer marketing.
• Manage relationships with partners, agencies, suppliers, and relevant stakeholders where it pertains to digital marketing.
• Measures and reports performance of all digital marketing campaigns against goals (ROI and KPIs).
• Drive the sales and lead generation on owned and affiliated e-commerce platforms.
• Analyze sales performance and develop relevant reporting frameworks.
• Develop a holistic CRM strategy to manage existing customer base, upsell products and services, drive repeat purchase, and/or leverage on existing database of customers to cross-sell to other potential buyers.