Digital Media Planning Manager

Key responsibilities

• Manage client relationship throughout a campaign life cycle.
• Working collaboratively with all internal teams to successfully deliver digital media campaigns – teams include Search and Social, Programmatic, Reporting, Strategy and Creative.
• Supporting on day-to-day management of partners and 3rd party vendors.
• Have experience with dealing with large budgets.
• Advise on and influence clients’ media strategy, produce campaign proposals.
• Proactively plan, manage, and execute digital campaigns.
• Manage relationships with local suppliers: ad networks and publishers. Negotiate rates and oversee campaign delivery and results.
• Maintain accurate, accessible, and organized documentation.
• Collaborate with internal teams, including ad buyers, creative, analytics, UI/UX teams to create integrated and cohesive campaigns that deliver on clients’ business goals.
• Conduct ongoing research and analysis of industry trends, competitor strategies, and emerging media channels to identify opportunities for client growth.
• Analyze campaign performance data, create insightful reports, and present findings and recommendations to clients and internal stakeholders.
• Develop and maintain strong relationships with media partners and negotiate favorable rates and placements.
• Stay current on the latest digital media trends, technologies, and best practices to continuously improve and evolve our digital media planning capabilities.