Group Account Director

Key responsibilities

• The Group Account Director is the leader of the operational and delivery aspects of the account and owns relationships with the client(s). He or she is responsible for winning Client commitment to the Agency’s brand direction, strategy, recommendations, and subsequent execution. The Group Account Director is expected to foster the Agency’s beliefs and spirit externally and internally, as well as develop and drive vision for the business, aiming to bring in more digital business.
• Leads the marketing and communication team (Creative, Digital, Brand Planning and Brand Management team) to champion and drive new customer centric approach and business growth.
• Builds positive and collaborative relationships with all stakeholders including Head of Brand and other heads.
• Guide to deliver creative excellence across the entire customer journey.
• Active involvement in Strategy Reviews / Financial Updates / Brand Campaigns – providing on-going support to assigned team.
• Drives integration and interdependence across all capabilities to deliver high-standard integrated communication solutions.
• Inspires, mentors, and nurtures the team to build capability and develop competence.
• Manages communication budget.
• Takes overall responsibility for the development and management of the communications streams of work.
• Receives project briefs from client, assesses, calls for the internal meetings and meeting with partner agencies, and assigns the brief internally, agrees on timelines internally and with client.
• Optimize budget and speed to market in order to maximize ROI.
• Identify and improve organizational and development aspects that would improve content creation and its distribution.