Senior Social Manager

Key responsibilities

• Supervise Social performance team operations across all social media platforms namely Meta, Instagram, TikTok, LinkedIn, Twitter, and other social media platforms.
• Ensure campaigns are set-up, properly QC and managed expectations to drive maximum efficiency and optimum performance, including campaign set-up, real-time optimizations, budget/spend management.
• Setup & refine processes, workflow, develop best practices for every channel and campaign type.
• Hire the right talent, develop training modules for paid social media channels.
• Act as the key point of contact for campaign-related issues, and partner with internal and external teams to drive resolution in a timely manner.
• Support / education of Ecommerce services and Social Media updates to key agency counterparts.
• On-going analysis of client investments to identify potential efficiencies through opportunities.
• Monitor, on an on-going basis, billings, and campaigns performance relative to estimates and client defined KPIs.
• Support team to ensure workload and project distribution is evenly balanced, proactively stepping in to fill support gaps.
• Manage and Lead Monthly Platform Check In/Assessment Meetings (Internal and Platform Teams Only).
• Manage Campaigns on a day-to-day basis with dedicated focus and turnaround time.
• Provide consistent communication where necessary to keep client/agency teams, meeting recaps, budget allocation shifts, key insights, etc.
• Proactively develop industry POVs as needed to ensure both internal teams and clients are consistently made aware of shifts in platform best practices, new product launches, alpha/beta opportunities, general thought leadership, etc.