Senior Brand Executive

Key responsibilities

• Provide support and execute comprehensive brand plans throughout the year, covering all aspects from planning to implementation, with the aim of enhancing brand recognition, creating value for consumers, and fostering strong consumer affinity.
• Execute marketing plans across above-the-line (ATL) and below-the-line (BTL) channels, collaborating closely with the commercial team to ensure alignment with the brand’s vision, strategy, and business objectives. Manage BTL quantities, outlet allocations, and pipeline management in coordination with the sales team.
• Develop strategies and brand plans for products across the 6Ps (product, price, place, promotion, people, and processes), ensuring alignment with the business vision and objectives.
• Review and analyze the performance of brands and campaigns, comparing them against set goals, and providing recommendations to achieve those objectives.
• Collaborate with stakeholders to align marketing activations and plans.
• Assist in the development of the full marketing mix, including media planning, go-to-market strategy, point of sale materials (POSM) development, packaging design, and in-store activation.
• Monitor, analyze, and evaluate market trends and consumer behaviors, as well as competitor activities, to identify opportunities and potential threats in the market.