Product Head – NRI Banking/Retail Banking

Key responsibilities

• Own the overall product and strategy for achieving NRI Business growth numbers.
• Lead and manage the Product and Strategy team to deliver on business objectives.
• Design, build and continuous improvement of best-in-class DIY onboarding journey.
• Own the NR product offering and define its value proposition and GTM.
• Disrupt the thinking on NR value proposition by conducting ethnographic research on target base and building truly differentiated offering.
• Act as a NR product expert for the Bank and its Leadership.
• Ensure adherence to all internal and regulatory requirements and reporting.
• Developing the best-in-class product features and value proposition for the Non-resident Indian customer.
• Continuous assessment of acquisition funnel, identifying and prioritizing initiatives by business impact and execute the end-to-end product strategy from inception.
• Collaborate with Channel, digital, Engineering, Applications, and other stakeholders to build and run acquisition journeys that deliver business objectives.
• Lead conversion rate optimization on the acquisition journeys to increase customer acquisition.
• Work with different bank functional teams to acquire NRI customers from their base.
• Design and optimize the account opening flow and processes at bank to improve TAT and first-time-right ratio.
• Define and build activation journeys and metrics, track meticulously and continuously improve to drive activation and cross-sell.
• Champion the adoption of high-quality market intelligence and data analytics to promote product, solution, and sales effectiveness in line with the bank’s growth / profitability objectives.
• Consistently analyze the non-resident customer portfolio and derive insights on its health and performance across channels, segments, geographies, etc.
• Develop and execute strategies for portfolio growth by closely collaborating with Channel, Field, Operations, Digital, Engineering, and other stakeholders.
• Assess trends and customer behavior using analytics to identify, analyze and implement new innovations.
• Build products and process for delivering a world-class experience to NRI customers.
• Ensure high service availability and turnaround times for all portfolio related processes and systems.
• Empower channel and field teams with intelligence and tools to enhance their portfolio management capabilities.

Secondary responsibilities may include:

• Oversee the successful adoption and internal compliances & regulatory framework.
• Recommend improvements to processes and policies across the NRI business to drive operational efficiencies and high-quality customer service.
• Ensure 360-degree product/solution support to the branch/call Centre channels on systems, processes & policies.
• Keep abreast with market trends and competitor practices with regards to marketing initiatives, strategic campaigns and customer facing technologies.
• Incorporate customer & business feedback into acquisition strategy, effectively negotiating tradeoffs & conflicting priorities.