int(11255)
Kuala Lumpur, Malaysia

Chief Marketing Officer (MY Listed Co.)

Our client is a public listed company in the consumer products industry, known for delivering high-quality goods to a diverse customer base. They have a strong market presence, driven by a commitment to innovation, customer satisfaction, and operational excellence.

Interested candidates are invited to submit their resume, along with a cover letter detailing their relevant experience and why they are the ideal candidate for this position. Please send your application to rathi@theedgepartnership.com.

Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days, we regret to inform you that your application for this position was unsuccessful

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Some of the key responsibilities will include:

  • Craft and define the house brands’ direction in line with international brand positioning and strategic business unit goals.
  • Establish Omni-channel marketing plans (Wholesale, Retail, eCommerce, Rent-to-Own) across Malaysia, Singapore, and the Middle East.
  • Develop and execute online and in-store marketing strategies, including new product launches, signature products, and product refreshes.
  • Create a clear, consistent, and valuable consumer experience aimed at achieving consumer acquisition, retention, traffic, and revenue goals.
  • Oversee marketing and advertising initiatives, ranging from creative influence to business strategy.
  • Coordinate with Product, Sales, and Marketing Teams to ensure smooth function flow, build relationships with strategic partners, and make decisions based on data analysis.
  • Build the company’s PR strategy and select ideal communication channels.
  • Partner with the Consumer Services Team to maximize consumer satisfaction.
  • Establish brand identity and ensure alignment with the brand’s purpose.
  • Lead the team in identifying and analyzing consumer and market insights and share findings with the regional team to align product development with country-specific needs.
  • Perform other ad-hoc duties as assigned by Management.

To be eligible for this role you will require:

  • Bachelor’s Degree in Marketing, Digital Business, Technology, or related fields. A Master’s in Marketing or Management is a plus.
  • Over 15 years of experience in marketing.
  • Previous experience as a CMO or in a similar role, with a track record of successful marketing events.
  • Experience in developing and implementing both digital and non-digital marketing strategies.
  • Strong leadership skills and the ability to adapt quickly in a fast-changing environment.
  • Knowledge of various business analytics platforms.

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Chief Marketing Officer (MY Listed Co.)

Kuala Lumpur, Malaysia

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