Senior PR Manager

Key responsibilities

• Create and oversee the development of press releases, articles, speeches, blogs, and social media posts that reflect the organization’s values and reputation goals.
• Conduct thorough research on industry trends, competitor activities, and audience preferences to inform PR strategies, content creation and new storylines.
• Design and implement comprehensive strategies to enhance and protect the organization’s public image, ensuring alignment with its social values.
• Organize and manage events, such as campaign launches, press briefings, and community clean-ups.
• Serve as the primary spokesperson during any reputational challenges including crisis communication, ensuring open, transparent communication
• Build lasting relationships with stake holding groups, influencers, and media outlets passionate about fashion