Singapore, Singapore

Senior Sales Manager/ Director (MICE)

Our client, a leading destination in Singapore’s premier events and convention space, is seeking an experienced and forward-thinking Senior Sales Manager/ Director
to lead their digital revenue strategy and oversee a team managing online sales of event and function spaces. This role is ideal for a commercially driven leader with a strong background in digital sales, venue marketing, or hospitality, and a passion for shaping how large-scale venues engage customers in an increasingly digital world.

You will play a pivotal role in expanding online-led revenue channels, building strategic partnerships, and leading a high-performing sales team, while collaborating with cross-functional departments to deliver a seamless, tech-enabled client experience at one of Singapore’s most iconic venues.

Suitable candidates, please email your resume to edward@theedgepartnership.com.

Please note that due to the high number of applications only shortlisted candidates will be contacted.

EA License: 16S8131

Recruiter License: R25129208

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Key responsibilities

Develop and execute the overall strategy for online-led space rentals and sales across digital channels
Drive digital acquisition and conversion for venue bookings, with a focus on private events, corporate meetings, and regular-use clients such as community groups and professional organizations
Lead, coach, and mentor a team of online sales managers to achieve individual and team KPIs
Identify and secure new digital business partnerships and platform collaborations
Own the full online sales cycle—from lead generation and virtual client engagement to deal closing and post-sales coordination
Collaborate cross-functionally with marketing, operations, and product teams to ensure alignment of digital offerings with commercial goals
Monitor and forecast revenue performance, optimizing pricing strategies and channel mix
Represent the organization at key industry events, conferences, and networking engagements, both locally and overseas
Drive innovation in the customer journey, ensuring a seamless, tech-enabled experience for clients from inquiry to event execution

Role requirements

Minimum 8–10 years of experience in sales, with at least 3–5 years in a leadership role overseeing digital or online B2B/B2C channels
Strong commercial instincts and an ability to build strategic partnerships with stakeholders across various industries
A proven track record of growing digital revenue streams in hospitality, venues, or commercial property environments
Demonstrated ability to manage and develop high-performing sales teams
Experience in high-volume, fast-paced environments with a hands-on approach to change and transition management
Excellent verbal and written communication skills in English
An international outlook and comfort working with diverse stakeholders and cultures
A strong digital-first mindset with experience using CRM tools and online sales platforms
Willingness to work flexible hours, including evenings and weekends, depending on event schedules

Preferred Profile

Bachelor’s Degree in Business, Sales, Marketing, or related fields
Candidates with international exposure or backgrounds are especially encouraged to apply
Understanding of the APAC event landscape is an advantage
Prior experience working in a digitally driven venue, hospitality, or events-focused environment will be highly regarded

Singapore, Singapore

Senior Sales Manager/ Director (MICE)

Key responsibilities

Role requirements

Apply for this Job

Senior Sales Manager/ Director (MICE)

Singapore, Singapore

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